It's no secret that lawyers in our country, and especially in Moscow, a huge amount. This market is very competitive and to attract attention precisely to their companies, law firms often resort to holding various shares (for example, timed to the upcoming holidays) or spetsperdlozheniyam (eg, "the registration of the order, Ltd our company and get a free month of accounting service"). For companies like offers are not loaded on a budget, because discounts usually do not exceed the limit of 15% and the expense of the number of customers benefiting from special offers, as a minimum monthly plan is executed. The task I posed to analyze the large and well known law firms in the presence of special offers, promotions and the effectiveness of such measures. On the eve of New Year most of the companies spent some holiday shares, offered discounts on their services, discounts ranging from 5 to 20%, were given gifts.
And we, mere customers, ahead of everyone's favorite holiday, even a small skidochka – is a pleasant trifle. And at that pre-holiday and posleprazdnichny period, I order the service is for those companies that do not forgotten about it. So a big plus when a company cares and thinks about his potential customers. Now the feast day Defender (23 February) and the International Women's Day (March 8). These are the holidays that we love, celebrate, and most importantly, which are official holidays.
Among all the analyzed companies, only one law firm prepared a surprise for its customers to these holidays, in the form of discounts on registration services firms and businesses. And quite a nice action and thematic – for the holiday February 23 discount for military personnel, and March 8 discount for women founding companies. Also, there are not just stock, timed to the holidays, but just compare, for example, in the form of packages. Pretty good option, because many companies not limited to ordering only one service. For example, the budding company orders registration of the company in a professional legal office. The firm is registered, but the company has little budget, to hire an accountant financially reasonable and makes sense to order a book in support of the same firm, which dealt with registration. And if that same company offers a free month of service, it is her we will order accounting support. The service of registration of firm, probably one of the most popular legal services. For example, another proposal also has a direct relation to the service it – collecting all the documents to register a company in 1 hour total for 3000 rubles. This proposal will probably be even more popular than all the company's registration service, because no one likes to tinker with the documents, but he wants to penetrate and participate in registration process. Even at the stage of self-drafting is just the mistakes, because of which subsequently have to repeat the whole procedure again. Thus, in order to stand out among the many law firms need to offer really high quality and professional service, price competition and a variety of deals, like the distinctive features of your company.