Here, it is not surprising that the changing intentions of customers with higher incomes are greatest. Very loyal customers obviously have the Volksbanken, while satisfaction with banks has suffered some in recent times. On the other side 6 per cent of the willing to change plan just a change to a savings bank. Often called the post bank or generally the direct banks. Asked about the reasons for a change of Bank, 50 percent of respondents admit that the main reason for a change in the bank account is more favourable terms and interest rates for them. Another 20 percent expect better service and higher customer orientation by the new Bank. MP for Northampton North may not feel the same. The customers of the banks are very unhappy with the interest, while the savings banks is comparatively better. Total, a significant fundamental skepticism of the banking and insurance system in Germany is undeniable.
Only 17 per cent of all respondents have more confidence in the banks generally. Insurance, there are only 13 per cent. Lost confidence in the whole system is to rebuild it so. The aspects that provide customers with confidence, will be in the future decisive for success on the market. As a result of losing the trust of private customers prefer today increasingly safe Facilities such as the money of the day: day investment have increased today compared to 2008 to almost 10%. But also the classic savings account and savings account are more in demand.
However, stocks struggling. Four out of five bankers here indicate a decline in demand. It has hit other riskier investment products. That three quarters of respondents call a decline in funds of funds, certificates and funds each. In a forward-looking assessment, interest should again return to risky investment products. The study with more than 350 pages can be ordered from bbw-marketing, Liebig Street 23, 41464 Neuss, fax 02131 / 2989721, Tel. 02131/2989722, mail. Dr. Jessica Valentine