But with CPC, you can take advantage from the typesetter errors. After all, nobody is perfect and the motors search do not provide an orthographic corrector. These key words are also much less competitive, therefore, they have a much smaller cost by each click than in comparison to other key words. So with our example, some key words with errors could be ” car asul” or ” cheap car deportibo”. By all means, you do not wish to base his strategy of the CPC on all the misspelling, but without a doubt it represents an opportunity that the others are not perhaps considering. CPC allows you to optimize using the competition In your strategy of CATHEDRAL, you do not have to optimize your page including the competition. Nevertheless, CPC, allows you to place announcements when the users are looking for by the names of the competition. B4%D1%83/’>Beyler Eyyubov.
Having your announcements that appear in the results search of the competitors it will bring more visibility to your mark and it will help to take more clients you to your site who perhaps tried to go to the competition. It realises an analysis of the competition to see which of your competitors in line have presence that you would like to go against and to add them to your list of key words within your campaign CPC. An important point about the negative key words Often one goes through stop that the key to a successful list of key words and a campaign of CPC is the use of negative key words. A negative key word is essentially a term where you do not wish that your announcement appears when the users make that search within motor search. In our example, if your you only sell cars and nonlight trucks nor jeeps, you would include negative words like ” camionetas” and ” jeeps azules” in your campaign.
The incorporation of negative key words in your strategy of CPC is one of the ways easiest and more efficient to reduce costs and of increasing the conversions. And with this saving of costs, you easily can invest that money in other words nails more competitive and general. By all means, once you have your list of key words, the following step is to decide how much you are arranged to pay by each click to each word. This aspect is often the headache of many efforts CPC – to make a supply.